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Savage Fenty Affiliate Program. (n.d.). UpPromote. Retrieved September 11, 2024, from https://uppromote.com/affiliate-program-directory/savage-fenty/.
Digital News Release
Revised Digital News Release: Savage X Fenty Announces New Inclusive and Eco-Friendly Lingerie Collection
FOR IMMEDIATE RELEASE
Savage X Fenty Unveils Groundbreaking Inclusive and Eco-Friendly Lingerie Collection Celebrating Body Positivity
Los Angeles, CA – August 19, 2024 – Savage X Fenty, the globally acclaimed lingerie brand founded by Rihanna, proudly announces the launch of its latest collection, designed to redefine the standards of beauty, inclusivity, and sustainability in the fashion industry. This new collection features a wide range of sizes, styles, and designs, ensuring that everyone, regardless of body shape or size, can feel confident and empowered while making a positive impact on the planet.
In line with Savage X Fenty’s mission to celebrate all body types and contribute to a healthier environment, this collection introduces innovative, comfortable, and stylish pieces made from eco-friendly materials. The brand continues to lead the charge in body positivity, inclusivity, and sustainability, setting a new standard for the lingerie industry.
“We believe that everyone deserves to feel sexy and confident in their skin. Our new collection not only reflects that belief but also our commitment to protecting the environment. We’re excited to see how it empowers people around the world,” said Rihanna, founder and spokesperson for Savage X Fenty.
Trejo, N. (2019). Rihanna wants to unleash your fearlessness with new Savage x Fenty lingerie drop. HOLA! Retrieved September 11, 2024, from https://www.hola.com/us/fashion/2019080126554/rihanna-lingerie-savage-fenty-new/.
Key Highlights of the Collection:
Sizes range from XS to 4X.
Eco-friendly materials, including organic cotton and recycled fabrics, that are both sustainable and luxurious.
A variety of styles, including bralettes, bodysuits, and loungewear designed to be both functional and fashionable.
Special features such as adjustable straps, underwire support, and seamless designs that cater to different body shapes and preferences.
To celebrate the launch, Savage X Fenty will host a virtual fashion show, featuring models from diverse backgrounds, all showcasing the new collection. Fans can tune in to the live stream on the official Savage X Fenty YouTube channel on September 1, 2024, at 8 PM EST. The show will also include behind-the-scenes footage and exclusive interviews with Rihanna and the design team, highlighting the sustainable practices behind the collection.
Watch the teaser video here: Savage X Fenty YouTube Channel
About Savage X Fenty: Savage X Fenty is a global lingerie brand founded by Rihanna in 2018. The brand is known for its commitment to inclusivity and sustainability, offering a wide range of sizes and styles designed to empower individuals to feel confident and sexy while being mindful of their environmental impact. Savage X Fenty’s collections are available for purchase through their online store and retail partners worldwide.
Contact: Maya Foy
PR Director
Savage X Fenty Public Relations
Phone: 205-532-5969
Email: Msfoy@student.fullsail.edu
PR Director
Savage X Fenty Public Relations
Phone: 205-532-5969
Email: Msfoy@student.fullsail.edu
Note: This post is part of a class assignment and not an actual post by Rihanna or Savage X Fenty.
References:
YouTube Video:
Savage X Fenty. (2024, August 19). Savage X Fenty announces new inclusive and eco-friendly lingerie collection[Video]. YouTube. https://youtube.com/@savagexfenty?si=8i3f7lppaCuIKHGd
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